ALL NEW THEMES
Updated with Better-than-Ever Photos, Graphics and Designs!
Fitness Boot Camp Marketing Plan in a Box
Powerful Marketing Tools Customized to Launch Your Fitness Boot Camp
Quickly and Painlessly
. . . or Skyrocket Membership in Your
Existing Boot Camp Program
Ready-made Flyers, Post Cards, Media Ads, Brochures & Sales
Fully Customized with Your Business Name, Logo and Program
Ready to Print from Your Computer with Any Inkjet or Laser
High-quality Documents Compatible for Use at Any
professional print shop!
We know how difficult and time-consuming it can be to market your
fitness boot camp.
You’re a trainer, not a marketing expert. You should be spending your
time and energy helping clients get fit and lose weight — not figuring out what to put in your ads and
Besides, who can afford the expense of testing offers and headlines to
find out what works best?
And hiring a professional to design even a small postcard can cost you
$500 to $1,000 or even more. Hiring one to write sales letters, ads and brochures will cost you thousands
Boot Camp Marketing Plan in a Box Helps You Market Effectively without High-end Costs and without
We’ve created the Fitness Boot Camp Marketing Plan in a
Box just for pros like you. You can have
professionally-designed and written marketing tools at just a fraction of the cost of hiring a professional
copywriter or graphic designer. And without spending hours and hours creating marketing materials
With the Fitness Boot Camp Marketing Plan in a Box, you can launch
your fitness boot camp hassle free. Or, use it to attract a flood of new customers to your existing boot
The Fitness Boot Camp Marketing Plan in a Box is written and designed
by a professional copywriter and graphic designer for maximum effectiveness using the input of fitness boot
camp marketing pros at The Fitness Boot Camp Inner Circle. You can count on this package of fully-customized
marketing materials to generate fantastic responses for your fitness boot camp.
n NO guessing what to say in your
ads & flyers
n NO amateurish designs or
n NO long hours anguishing over
n NO Expensive copywriting and
graphic design fees
n NO Putting off your marketing
because you don’t have marketing materials
Powerful Marketing Tools to
Give You an Edge Over the Competition
Here’s what you get in the Fitness Boot Camp Marketing Plan in a
8 ½ x 11 inch Full-Color
This flyer is geared toward the largest population of people likely to join a fitness boot camp: people who want to
lose weight. But it also highlights the health benefits of participating in a fitness boot
This information-packed flyer helps readers understand what a fitness boot camp is and how it benefits them. It is
perfectly suited to market most fitness boot camps. Delivered in full-color digital .pdf format for
easy use and viewing on all computer platforms — you can even e-mail this flyer directly to prospects and avoid
printing and mailing costs.
You could easily pay $500 to $700 or even more to hire a graphic designer and copywriter to create a flyer like
Based on the same design as the flyer, the oversized postcards are less expensive to mail than flyers or brochures
in an envelope and can be printed two to a page to reduce paper consumption. Delivered in digital .pdf format just
like the flyer. Print and mail them. Use them as handouts. Or send in e-mails.
You would pay a pro over $500 to custom write and design a postcard of this quality.
Standard Size Postcards
Nearly the same design as the flyer, the standard-size postcards are even less costly to mail than the oversized
postcards. Print four to a page to reduce from your personal computer or take them to a print shop. Delivered in
digital.pdf format just like the flyer and oversized postcard. Print and mail them. Use them as handouts. Or send
You would pay a pro over $500 to custom write and design a postcard of this quality.
4-Inch Newspaper Ad
The design of this 4-inch (2 columns) ad for newspapers and other media coordinates with your other marketing
materials. Highlights the advantages of joining a fitness boot camp in bullet form to get as much effective selling
information as possible into this limited selling space. Includes a built-in offer and incentive to try your
program to maximize returns and help you track the effectiveness of your advertising venues. Delivered in digital
.pdf format with photo formats available upon request. May be resized by your local newspaper or other publication
to fit their advertising space.
Copy and design for this ad could easily cost you over $300.
2-Inch Newspaper Ad
Designed for limited advertising budgets, this small ad highlights your guarantee, the main selling point of most
boot camp programs (fat loss) and an incentive to try your program. Your business name and logo included in the
design so readers can associate fitness boot camps with your business. Delivered in digital .pdf format with photo
formats available upon request. May be resized by your local newspaper or other publication to fit their
Copy and design for this ad could easily cost you over $200.
But that’s only 5 Pieces — and We Promised You 23 Powerful Marketing Tools!
Now take Everything Listed Above
and MULTIPLY IT BY FOUR!
You get each of the 5 customized marketing tools listed above in EACH of FOUR themes.
This marketing kit is available in four themes:
Drop ‘N’ Give Me 20!
— An update of our original and very popular Go to War on Fat theme, this theme
emphasizes how the military uses similar techniques to whip recruits into shape. Headlines read: “Drop ‘N’ Give Me 20! — Pounds of Fat That Is: Go
to War on Fat with Fitness Boot Camps from (your business name) — The Most Powerful Way to Lose Weight Fast and
Permanently.” Features a camouflage masthead graphic complete with
cartoon drill sergeant yelling through a megaphone and photo of bootcampers doing pushups.
Time to Win the War
— A variation of the Drop ‘N’ Give Me 20! theme, this theme
underscores the victories customers achieve through fitness boot camps. Headlines read: “It’s Time to Win the
War! Blast Fat Away with Fitness Boot Camps from (your business name) — The Ultimate Weapon Against Unwanted
Fat and Flab.” Features a camouflage sidebar and a different set of photos from the Drop ‘N’ Give Me 20! theme.
Good-Bye to Bulges
— This brand new theme features a dynamic design with
background colors customized to match your
logo. Headlines read: “Say Good-Bye To Bulges: Fitness Boot Camps from (your business name) Guarantee
Fat Loss” and “Science-based System Trims Fat Fast While Boosting Health & Fitness for Permanent Results.”
Includes a camouflage sidebar and a different set of photos from the Drop ‘N’ Give Me 20! theme.
A Work of Art
— A brand new theme highlighting the improved
form and appearance customers achieve through fitness boot camps. Headlines read: “Transform Your Body into a
Work of Art! Fitness Boot Camps from (your business name) Blast Fat and Build Muscle to Sculpt Your Body into a
Masterpiece!” Features a masthead graphic of a Venus de Milo-type sculpture representing the perfect female
form as a work of art.
In total, you’ll get a flyer, 2 sizes of post cards and 2 sizes of media ads for EACH of the FOUR themes —
that’s a total of 20
Use the themes as you like — rotate them between mailings, or market one theme to men and the other to women. There
are many ways to utilize your theme selections to generate better results from your marketing.
Just 3 More Powerful Marketing Tools to Go:
6-Panel Full-color Brochure Aimed at Businesses — IN TWO
This brochure explains how a business can cut costs and increase productivity by sponsoring fitness boot camp
memberships for their employees. Detailed enough to do your selling for you. Flexible enough to allow you to design
programs and payment arrangements the way you need to.
Most graphic designers and copywriters charge over $1,000 for a quality brochure like this.
You receive TWO versions of this brochure — one with boot camp camouflage borders an one with border colors to
match your logo.
2-Page Sales Letter to Introduce the Corporate Fitness Boot Camp Concept to Business Leaders and Human Resource
Used in combination with the 6-panel brochure, this sales letter is a dynamite way to grab the attention of
business owners, CEO’s and human resource managers and get them interested in fitness boot camps for their
employees. Delivered in Microsoft Word .doc format so you can easily add names or change information.
Copywriters charge $800, $1,000 or even more to write a sales letter of this caliber.
All together, a quality marketing package like this — with 23 custom marketing tools — could cost as much as
But the Boot Camp Marketing Plan in a Box — fully customize with your business name,
logo, contact information and program information — is being made available to you for the extremely affordable
price of just $199
For just $199 USD we will contact you and get all the information needed for the package, along with your logo, and
deliver to you a complete package of fully-customized marketing materials ready to print from your computer and
printer. Your Boot Camp Marketing Plan in
a Box is delivered to you digitally in high-resolution portable document format (pdf) and can be
taken to any professional print shop—online or offline—to get high-quality mass production prints of your marketing
But That’s Not All . . .
As a special bonus, you also
get instructions on the best ways to use the materials in your Boot Camp Marketing Plan in a Box. Learn how
to make the best use of your flyers, post cards, media ads, brochures and sales letters for maximum return on your
marketing dollars. Learn when to schedule promotions and how to create a marketing campaign that keeps you in the
eye of prospective clients.
Order Before January 1st and Get Our Updated
New Year’s Resolution Theme Included FREE!
Place your order by 11:59 p.m. EST on December 31, 2011, and we’ll include our very popular
New Year’s Resolution theme at no additional cost.
Take advantage of the most popular New Year’s resolution to add a slew of customers to your boot camp. One of the
best-selling themes from our original kit, we’ve updated this theme with a fresh look and new,
higher-resolution graphics. Headlines read: “Finally! Keep Your New Year’s Resolution: Lose Weight &
Get Fit with Fitness Boot Camps from (your business name).” Features photos of a slim-waisted woman and a
buff-looking fella keeping their New Year’s resolution with the help of a fitness boot camp.
Add Even More Variety to Your
Year-round Marketing Campaign:
Add All 3 of Our Original Themes for Just $79 More!
Need more than just two marketing themes? Can’t decide which themes you like
Add our THREE original fitness boot camp marketing themes to your package
for just an additional $79
Go to War on Fat—
ur original and very popular theme. Headlines read: “Go to War on Fat: Transform
Your Body with Military Speed & Efficiency with Fitness Boot Camps from (your business name).” Features a
camouflage background and emphasizes how the military uses similar techniques to whip recruits into
This theme was added at the request of many of our satisfied customers. The Total Fitness Camp theme
eliminates all references to “boot camp” and military themes so you can appeal to a crowd that prefers a
more civilian approach. Headlines read: “Achieve Total Fitness: Lose Weight, Improve Your Health & Get Fit
with a Total Fitness Camp from (your business name). Features photos of male and female bootcampers.
We select a sidebar color that matches your logo to make it more
personalized to your business.
Shape of Your Life—
This series is aimed primarily at men, featuring a masthead photo of a male bootcamper, but includes photos of
female bootcampers so the ladies don’t feel forgotten. Run an all-male boot camp? We can delete the photos
of female bootcampers! Headlines read: “Get in the Best Shape of Your Life: Fitness Boot Camps from
(your business name) Achieve Permanent Results Faster.”
That’s 7 full marketing theme packages plus the corporate
sales letter for a total of
Don’t Put Your Marketing Off Any Longer!
The Longer You Wait, the Longer it Takes to Increase Your Profits.
Boot Camp Marketing Plan in a Box
Order 2012 Boot Camp Marketing Plan in a Box with 4 completely new themes and 23 powerful marketing pieces for only
Order 2012 Boot Camp Marketing Plan in a Box with 4 completely new themes and 23 powerful marketing pieces
PLUS our 3 original themes for just $79 more (total of